40% of Generation members admit that they do not feel financially secure. They have also changed how they consume and how they relate to brands, although millennials are always talked about in this narrative and very little is said about them. They are, as explained in the study, a sandwich generation, stuck between two generations that usa phone list analyze in detail and therefore somewhat forgotten. The generational echo But in addition, brands and companies not only have to be able to read an increasingly diffuse and complex field in terms of generations and usa phone list they mean, but they also have to face a faster echo and transfer effect between generations. "The transfer of behaviors between parents and children is happening much faster than in the past," they explain. Consumers are not only teaching their children about shopping and brands, but also listening to their children more than ever. Today's children are more powerful influencers than ever before on their parents' purchasing decisions.
Technological products will be the most demanded Next Friday the 23rd, the long-awaited Black Friday will take place; a day that has more and more followers and that some businesses have decided to advance to Monday. This trend is turning what was a day of shopping into a week of discounts. But, how do Spanish consumers take advantage of them? The latest survey usa phone list by Acierto.com reveals that up to 3 out of 5 will buy on impulse. The data usa phone list draws attention because, according to the entity's data, Internet purchases are usually made usa phone list a more thoughtful way; so much so that more than 90% of Internet users compare prices before making a transaction. Why don't they do it this time then? Well, because most of them do not question the authenticity of the sales - only 2 out of 10 do. Something that, at the same time, has caused more and more businesses to dare with this initiative. The most frequent discounts On the other hand, it is estimated that on this occasion more than 55% of Spaniards will participate, and that the most demanded products will be technological ones.
In any case, clothing stores, supermarkets, travel agencies, airlines, opticians, perfumeries and even restaurants will launch promotions that, on some occasions, will reach 70%. However, the average discount will be 50%. And even insurance companies have usa phone list this initiative. On the other hand, it is worth mentioning that the profile of the buyer who will spend the most these days will be that of a young woman between 25 and 45 years usa phone list age with a medium-high purchasing power. In addition, there will be many who buy products for themselves. Even so, it is estimated that Black Friday and Cyber Monday sales will account for up to a third of Christmas sales. Black Friday vs Cyber Monday If we focus on these days separately, we observe that Spanish consumers choose to buy during Black Friday, while in other countries such as the United States, the trend is to wait for Cyber Monday. Specifically, 56.5% of national users prefer this first day, while only 17.3% wait.